The 2011 Strategic Summit for Long Term Care Executives
October 20 - 21
Hilton at Easton, Columbus
A Unique Program to Help You Stay the Course & Grow your Business Amid Challenging Budgetary Conditions
Collaborate. Innovate. Strategically Plan
This is not our typical Fall Conference
As a long term care operator, you have begun the necessary steps to adjust to the unfortunate budgetary challenges facing our profession. There are many ideas worth considering but what strategies, long term, are really right for you?
The 2011 Strategic Summit for LTC Executives has been designed to bring forth some of the best cost-containment tactics and business development opportunities seen within the LTC profession. The ideas will be presented in such as way that will encourage thoughtful discussion with colleagues, peers and consultants as you begin to determine strategically the best course for your organization.
Discussion opportunities and an idea-exchanging reception will allow you to collaborate on immediate solutions for survival, while inspiring you to think 'beyond the cuts' to exciting new business opportunities that will position your facility for long term success.
This Strategic Summit is specifically designed for owners, administrators and executive leaders--in other words, the strategic thinkers and doers of your organization who you are depending on for your success. OHCA wants to assist in helping you drive your vision, your strategy and your profitability so you will continue to provide exceptional care and services for many years to come.
Collaborate with your peers while earning up to 10 Continuing Education Credits at Columbus' most popular hotel - the beautiful Hilton at Easton.
Come Join Us
Open to innovation with an inspired keynote address
Share best practices with peers and advisors
Collaborate on cost containment strategies
Jump start new business development ideas
Position yourself for long term success
Make your Hotel Reservations Now.
Conference Location:
A limited number of rooms have been blocked at the OHCA rate. The hotel may have additional rooms available once all of the OHCA rooms are gone, but they may not be at the special rate. , even if you contact them prior to the cut off date. It is unlikely that they will be able to extend the cutoff date of September 28, 2011 due to the busy nature of their hotel and since rooms go quickly, there may not be any available rooms left at that point. I would encourage you to make your reservation now for the 2011 event.
To make a reservation, call the hotel directly at 614-414-5000 and ask for Reservations. The group rate is $185. For directions or additional information, please visit the hotel’s website at www.hiltoncolumbus.com
Hilton Columbus at Easton
3900 Chagrin Dr
Columbus Ohio 43219
www.HiltonColumbus.com
Thursday, October 20
8:30 Check In & Continental Breakfast
9:00 - 10:00 Change Is Inevitable- Growth Is Optional
When it comes to the profession of long-term care, we all know that change is inevitable. Whether it is state, federal or local initiatives, as long-term care professionals we are faced with implementing and responding to changes daily. Our challenge is to understand the change process, while also managing it as proactively as possible. Central to our approach should be an understanding and acceptance of the fact resistance to change is normal- not negative. We must also understand why people resist change. As we tackle the various changes that are thrust upon us we should also embrace any opportunities to result from the changes. Our general session speaker, Bob Ash, Ed.D, M.S, B.S., will share with us the reasons why people resist change and how we can embrace it. Bob founded his company, Life Lessons, in 1995. Since then, he has provided training and education to 1,500 plus organizations and businesses, numbering over 340,000 individuals. Prior to starting his company, Bob served in several different public education positions. He was a teacher, principal, and superintendent of schools. During this time, Bob gained notable recognition as a speaker, leading him to create his company, Life Lessons. Bob also played a few years of professional baseball with the Cleveland Indians Baseball Organization.
10:00 - 10:15 Networking Break
10:15 - 11:45 Best Practices for Operational Efficiency
As we kick off this important session , moderator Bill Kutshbach will present a myriad of areas in which
for-profit and not-for-profit operators can evaluate opportunities for increased efficiency. Panelists will cover efficiencies they have achieved through such areas as self insurance, employee benefits management, staffing, technology, purchasing, collections and accounts receivable management. Attendees are encourage to ask questions and bring their own efficiency ideas. Everyone will benefit by leveraging others’ shared experiences for the benefit of their own organization’s strategic operations.
Moderator: J. William Kutschbach
Managing Principal of HWCO Columbus Office
Director of our HW Healthcare Advisors Group
Panelists: Janet Harris, CEO, Holland Management Group
Anne Marie Riley, LNHA, Vice President of the Accounts Receivable Division, Altercare of Ohio
Ken Young, General Counsel, United Church Homes
11:45 - 12:45 Luncheon (included)
12:45 - 2:15 Increase Your Revenues & Hedge Against Loss through Diversification
The senior care and living industry continues to evolve in anticipation of serving Boomers and in response to regulatory and economic pressures. The expansion of home and community
based services and the development of integrated models of care need to be considered by all providers. In this session, moderator Aric Martin will lead the discussion on the risks and rewards of various diversifications. Specific information on establishing your own home health, hospice, nurse practitioner and outpatient rehabilitation business will be covered. In addition, joint venturing with others to form new companies will also be shared by the panel.
Moderator: Aric D. Martin
Partner, Rolf Goffman Martin Lang Co., LPA
Panelists: Anna Alvarez, Chief Operating Officer, Stay Well Home Health
Diane Goodwin, Director of Business Development, Stafford Services/Continuum Hospice
Joanne Perko, Executive Director, Anna Maria at Home
Jim Rogerson, President, Therapy Partners of Ohio
2:15 - 2:30 Break
2:30 - 3:15 The New Quality Payment System
OHCA President Linda Black-Kurek was directly involved in the development of Ohio's new system for linking Medicaid payments to facility quality, both in the writing of House Bill 153 and by serving on the subcommittee responsible for the details. Beginning July 1, 2012, nearly 10% of a SNF’s Medicaid rate will be determined by meeting a new set of quality measures. These new quality measures and the structure for paying providers who meet the measures will be established by the Ohio legislature before the end of 2011, based on the subcommittee's recommendations. Linda will explain the proposed new measures and what providers must do to qualify for the maximum quality payment. This important session will help you prepare now to receive the highest possible Medicaid reimbursement rate in Fiscal Year 2012.
3:15 - 3:30 Break
3:30 - 4:45 Getting Paid for Doing What You Do Best: Positioning Yourself for Enhanced Revenues
Is your facility maximizing the resources you already have? Is your case mix score the highest it can be? Are you tracking your Medicare length of stay and other important outcome measures hospitals and integrated systems are looking for? Do you know what physician hospital organizations in your community will be seeking in a post acute/skilled nursing partner? Join Carol Rolf as she provides a brief update and moderates a discussion on best practices for tracking outcomes and re-hospitalizations while positioning your facility for partnerships and enhanced admissions.
Moderator: Carol Rolf, Rolf Goffman Martin Lang Co., LPA
Panelists: Mary Beth Maly, MPH, President, Maly Group LLC
Barbara Masella, V.P. of Operations, HCF, Inc.,
Maureen Wern, President, Wern & Associates;
Lisa Werstler, Vice President of Community Services and Public Relations, Altercare of Ohio, Inc.
4:45 - 6:00 'Idea Exchange' Casual Cocktail Reception
Before heading out to the many sights of Easton, relax and exchange ideas at this casual cocktail reception immediately following the final session. A perfect place to reflect on what you have heard throughout the day and collaborate with peers and consultants on strategies for the future. A great ending to an inspiring day and wonderful start to your evening at Easton.
Friday, October 21
7:00 Check In
7:30 Early Riser Networking Breakfast & State of the Association Address
(1.0 additional CEU available)
Take this opportunity to hear from OHCA's leadership about the association's plan for today and tomorrow while enjoying breakfast. Review OHCA's legislative and public policy agenda. Time will also be available for sharing best practices with your peers.
Moderator: Pete Van Runkle, Executive Director, Ohio Health Care Association
Panelists: Linda Black Kurek, OHCA president; Todd Bergdoll, Legislative Director, OHCA
8:30 Break
8:45 What Will They Think of Next? Current State & Federal Issues and Opportunities
Much is afoot at CMS and within the State of Ohio as it relates to integrated care, particularly for the dual eligibles, often referred to now as 'MMEs' (Medicare-Medicaid Enrollees) . This panel will touch on the new Bundled Payments for Care Improvement Initiatives that bring with it four broadly defined models of care, three of which involve retrospective bundled payments and two involve post acute care. In addition, Ohio is also exploring opportunities to create a single point of care coordination for the MMEs in Ohio which will directly impact our membership. The panel will also discuss PPS and well as current state regulatory issues around rules, enforcement and level of care.
Moderator: Robin Hillier, President, RLH Consulting, Owner, Lake Pointe Nursing & Rehab
At-Large Board of Director, AHCA
Panelists: Mandy Smith, Regulatory Director, Ohio Health Care Association
Diane Dietz, Assistant Executive Director, Ohio Health Care Association
9:45 Break
10:00 - 12:00 Strategic Opportunities & Risks in a Rapidly Changing LTC Environment
The impact of the Ohio's State Budget Bill coupled with the Medicare PPS changes has many providers questioning their ability to continue in the marketplace. Acquisitions, mergers and other bed strategies are being consider by operators like never before. This panel will explore the risks and opportunities operators needs to consider when exploring various bed buying and selling strategies. Attention will also be given to lending, offering important tips for maintaining and developing good relationships with local bankers. The panel will also touch on various issues surrounding bankruptcy from both the liquidator and acquirer viewpoints.
Moderator: Stephen E. Stanisa, CPA, President & CEO, HWCO
Panelists: Ira Goffman, Rolf Goffman Martin Lang Co., LPA
Thomas W. Hess, Partner, Dinsmore & Shohl, LLP
Jerry Kuyoth, Sr. V.P. & COO of Health Care, National Church Residences;
Paul Lang, Rolf Goffman Martin Lang Co., LPA
Ken Sinha, Vice President, First Merit
12:00 Closing Remarks/Adjourn