Live Teleconferences & Webinars

Crisis Management for Health Care Executives


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Crisis Management for Health Care Executives

Assisted Living * Home Care * Hospice * ID/DD * Skilled Nursing

April 30, 2020

Live Webinar

2:00 pm-3:30 pm

1 CE for NHA, Nurses, CEAL, CEHCH

Since it takes a lifetime to build a reputation and only seconds to destroy it, in a split second, senior living leaders can find themselves in a position where they need to know how to manage a crisis situation. With the rampant use of social media, that threat has grown exponentially. Within moments, your news can easily 'go viral.' This webinar will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining 'control of the message,' enabling you to move your message forward or mount a defense against a sudden onslaught from traditional or social media. The webinar will also include reference to COVID-19.

* Learn and understand the use of the 'Damage Control Playbook,' which are practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations
* Know how to establish and maintain 'control of the message'
* Understand what reporters expect and what is expected of them
* Know what to do when supervisors, attorneys and PIO's insist on a strict 'no comment'

April 30, 2020
Live Webinar
2:00 pm-3:30 pm

Have a conflict the day or time of the call or just want other shifts to be able to hear the program? This program is being recorded and a link will available. CEs are not available for listening to the presentation.
Speaker: Bruce Hennes, B.A., Political Science, York University, Toronto, Ontario, Canada, Chief Executive Officer, Hennes Communications

Bruce Hennes is CEO of Hennes Communications, one of the few firms in N. America focused exclusively on crisis management and crisis communications. The firm serves health care organizations, corporations, and educational institutions that are 'on trial' in the Court of Public Opinion. The firm's past and present clients include the Northeast Ohio Medical University, Case Western Reserve University School of Medicine and Cleveland's University Hospitals, as well as hospitals and senior adult living organizations across the U.S. Bruce has served for ten years on the executive committee of the Cleveland Metropolitan Bar Association and he's an adjunct professor at Cleveland State University.
CEs & Other Education Requirements:

1 CE is available for NHA, Nurses, CEAL and CEHCH
How much does it cost?

Facilities will pay one low fee for an unlimited number of participants. However, the number and access code is valid only for one phone line/computer at the location registered with the Association. Any additional phone connections calling in will be billed the individual session registration fee.

Registration Fees: